Head of Marketing – Swivelt

1. AI Marketing Technology & Automation
– Personally design, build and optimise AI agents, n8n workflows and integrated marketing automation systems.
– Collaborate with internal developers to build scalable, reusable marketing capabilities within Swivelt’s proprietary iStrives platform.
2. High-Intent Lead Generation
– Build and operate an intelligent demand generation engine targeting 100 high-quality leads per month.
– Identify buying signals and execute personalised cold email, LinkedIn and automated lead nurturing campaigns.
3. Website Conversion & Customer Acquisition
– Optimise website performance, landing pages, messaging, CTAs and customer acquisition journeys.
– Leverage behavioural analytics, testing and automation to continuously improve conversion.
4. Creative & Challenger Marketing
– Develop unconventional, cost-efficient marketing strategies to compete against much larger competitors.
– Identify opportunities across niche markets, SEO, AEO, local-language campaigns, targeted advertising and alternative acquisition channels.
5. Data, Analytics & Continuous Optimisation
– Own prospect and customer marketing data quality, intelligence, integration and performance reporting.
– Analyse campaign effectiveness, diagnose problems and continually improve targeting, conversion and ROI.
6. Commercial Ownership & Execution
– Manage marketing investment, prioritising activities that generate the greatest commercial return.
– Independently execute multiple marketing campaigns and initiatives, using AI agents and automation to scale productivity.

Swivelt is seeking an innovative, technology-focused and commercially driven Head of Marketing to build, operate and continuously optimise our global marketing and customer acquisition engine.

This is not a traditional marketing leadership role.

We’re looking for someone who combines strong marketing fundamentals with the ability to personally build AI agents, develop intelligent automation workflows and execute multiple marketing activities independently.

You’ll operate as a one-person marketing team powered by AI, building scalable systems that deliver predictable, high-quality leads and measurable customer acquisition.

Our ambition is to create a demand generation engine capable of delivering 100+ high-quality leads per month, while continuously improving conversion and acquisition efficiency.

As a challenger competing against significantly larger global companies, Swivelt needs someone who can think differently, use technology intelligently and find creative, low-cost, high-impact ways to win.

– 5+ years in B2B growth marketing, demand generation or marketing technology, ideally in SaaS, HR Tech, EOR or technology-enabled services.
– Proven success generating high-quality B2B leads and measurable customer acquisition results.
– Demonstrated hands-on experience personally building AI agents and automation workflows using n8n or similar technologies, APIs and integrations.
– Strong experience in cold email, LinkedIn outreach, prospect intelligence and digital marketing.
– Practical expertise in website conversion optimisation, SEO/AEO and marketing analytics.
– Experience with CRM, prospecting, enrichment platforms, data management and performance reporting.
– Highly autonomous, resourceful and commercially minded, with the ability to manage multiple priorities and deliver results independently.

MARKETEER Understands buyer psychology, positioning, messaging, demand generation and customer acquisition.
BUILDER Can personally design and develop AI agents, automated workflows and integrated marketing systems.
OPTIMISER Passionate about analytics, experimentation, conversion improvement and commercial efficiency.

1. AI Marketing Technology & Automation
– Personally design, build and optimise AI agents, n8n workflows and integrated marketing automation systems.
– Collaborate with internal developers to build scalable, reusable marketing capabilities within Swivelt’s proprietary iStrives platform.
2. High-Intent Lead Generation
– Build and operate an intelligent demand generation engine targeting 100 high-quality leads per month.
– Identify buying signals and execute personalised cold email, LinkedIn and automated lead nurturing campaigns.
3. Website Conversion & Customer Acquisition
– Optimise website performance, landing pages, messaging, CTAs and customer acquisition journeys.
– Leverage behavioural analytics, testing and automation to continuously improve conversion.
4. Creative & Challenger Marketing
– Develop unconventional, cost-efficient marketing strategies to compete against much larger competitors.
– Identify opportunities across niche markets, SEO, AEO, local-language campaigns, targeted advertising and alternative acquisition channels.
5. Data, Analytics & Continuous Optimisation
– Own prospect and customer marketing data quality, intelligence, integration and performance reporting.
– Analyse campaign effectiveness, diagnose problems and continually improve targeting, conversion and ROI.
6. Commercial Ownership & Execution
– Manage marketing investment, prioritising activities that generate the greatest commercial return.
– Independently execute multiple marketing campaigns and initiatives, using AI agents and automation to scale productivity.

Swivelt is seeking an innovative, technology-focused and commercially driven Head of Marketing to build, operate and continuously optimise our global marketing and customer acquisition engine.

This is not a traditional marketing leadership role.

We’re looking for someone who combines strong marketing fundamentals with the ability to personally build AI agents, develop intelligent automation workflows and execute multiple marketing activities independently.

You’ll operate as a one-person marketing team powered by AI, building scalable systems that deliver predictable, high-quality leads and measurable customer acquisition.

Our ambition is to create a demand generation engine capable of delivering 100+ high-quality leads per month, while continuously improving conversion and acquisition efficiency.

As a challenger competing against significantly larger global companies, Swivelt needs someone who can think differently, use technology intelligently and find creative, low-cost, high-impact ways to win.

– 5+ years in B2B growth marketing, demand generation or marketing technology, ideally in SaaS, HR Tech, EOR or technology-enabled services.
– Proven success generating high-quality B2B leads and measurable customer acquisition results.
– Demonstrated hands-on experience personally building AI agents and automation workflows using n8n or similar technologies, APIs and integrations.
– Strong experience in cold email, LinkedIn outreach, prospect intelligence and digital marketing.
– Practical expertise in website conversion optimisation, SEO/AEO and marketing analytics.
– Experience with CRM, prospecting, enrichment platforms, data management and performance reporting.
– Highly autonomous, resourceful and commercially minded, with the ability to manage multiple priorities and deliver results independently.

MARKETEER Understands buyer psychology, positioning, messaging, demand generation and customer acquisition.
BUILDER Can personally design and develop AI agents, automated workflows and integrated marketing systems.
OPTIMISER Passionate about analytics, experimentation, conversion improvement and commercial efficiency.