Campaign Management:
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events

Content Creation:
Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials
Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives
Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences

Market Research & Analysis:
Conduct thorough market research to identify trends, competitor activities, and customer insights within the region
Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies
Implement A/B testing and other optimization techniques to continuously improve campaign performance

Localization & Adaptation:
Ensure all marketing materials and campaigns are culturally relevant and effectively localized for the region, considering language, regulations, and local preferences
Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions

Stakeholder Collaboration:
Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives
Partner with external agencies and vendors to enhance campaign execution and performance

Performance Reporting:
Develop and maintain dashboards to track and visualize performance metrics.

Compliance & Regulatory Awareness:
Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.

Event Management:
Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events
Ensure events are aligned with overall marketing strategies and objectives
Collaborate with internal teams and external partners to ensure successful event execution
Measure and report on the effectiveness of events, providing insights and recommendations for future improvements