Strategy and planning (20%): - Conceptualise and implement marketing mix strategies for our SaaS product - Plan and run marketing campaigns per different channels - Create company marketing messaging based on the marketing and product strategy - Take corrective measures based on the performance analysis Organic and SEO: - Manage the website and buyers’ journey - Set up and maintain efficient SEO - Optimize, increase and maintain: page speed load both desktop and mobile - search engine ranking - conversion rate - all the main SEO KPIs - Collaborate with our content management team and provide permanent feedback to permanently increase overall performance - Designing webpage layout - Determining technical requirements - Updating website - Creating back up files - Solving code problems Paid Campaigns (25%): - Devise integrated marketing campaigns with the aim of acquiring and retaining customers. - Manage the procedure, implementation, tracking and measurement of marketing campaigns. - Brief and oversee the work of internal and external agencies, such as designers and animators, who will deliver much of the campaign activity. - Work within a budget and report any overspend. - Write, edit and proofread copy for promotional materials within marketing campaigns. - Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels. - Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. - Maintain regular measurement of the ROI of campaigns. - Ensure accuracy of marketing materials and provide formal sign off if necessary. - Collect and use data to inform new campaigns and the evaluation of existing campaigns. - Administer the website(s). - Plan, execute and manage variable channels campaigns: Social media, Search engines, Display, Email, Referral - Identify trends and insights, and optimize spend and performance based on the insights - Generate proper marketing communications text and visual content SMM (15%) - Develop, grow and maintain our social media presence - Optimize and manage social media conversion rate (both paid and organic) Research and Data Analysis (15%) - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Plan, execute and measure experiments and conversion tests - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels