1. Market Research & Lead Generation
- Use AI tools and predictive analytics to identify potential clients expanding internationally.
- Segment target audiences by region, industry, and company size for personalized campaigns.
- Analyze market trends and competitor activities to inform strategy.

2. Digital Marketing & Personalization
- Create and execute personalized email, social media, and paid campaigns targeting decision-makers.
- Develop dynamic landing pages and content tailored to specific lead segments.
- Optimize campaigns in real-time using AI-driven insights.

3. Content Strategy & SEO
- Oversee creation of blogs, whitepapers, guides, and case studies highlighting global hiring challenges and EOR solutions.
- Use AI tools to identify trending keywords and optimize content for search visibility.
- Collaborate with design and content teams to produce high-quality, audience-focused materials.

4. Paid Advertising & Social Media
- Manage LinkedIn, Google Ads, and other paid campaigns, leveraging AI for targeting, A/B testing, and performance optimization.
- Monitor campaign performance and adjust strategies to maximize ROI.

5. Lead Nurturing & Sales Support
- Implement AI-driven lead scoring and automated drip campaigns to prioritize high-potential prospects.
- Provide insights to sales teams on lead engagement and conversion potential.
- Collaborate with sales to ensure seamless transition from marketing-qualified leads to client onboarding.

6. Customer Engagement & Retention
- Use AI-powered tools to enhance customer onboarding and engagement.
- Monitor client satisfaction and proactively address retention risks.
- Develop marketing strategies to support long-term client relationships.

7. Analytics & Reporting
- Track and report KPIs across campaigns, channels, and the full customer journey.
- Leverage AI analytics to optimize spend, improve targeting, and refine messaging.
- Provide actionable insights for continuous marketing improvement.