JOB OPENING
Marketing Manager – Thai speaker
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Location:
Vacancy ID:
Job Description
Responsibilities
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events
2.Content Creation:
Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials
Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives
Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
3.Market Research & Analysis:
Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand
Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies
Implement A/B testing and other optimization techniques to continuously improve campaign performance
4.Localization & Adaptation:
Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences
Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions
5.Stakeholder Collaboration:
Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives
Partner with external agencies and vendors to enhance campaign execution and performance
6.Performance Reporting:
Develop and maintain dashboards to track and visualize performance metrics.
7.Compliance & Regulatory Awareness:
Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
8.Event Management:
Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events
Ensure events are aligned with overall marketing strategies and objectives
Collaborate with internal teams and external partners to ensure successful event execution
Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Description
About Our Client
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding
of our clientâs needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
The Marketing Manager role will lead our marketing efforts in Thailand. Reporting directly to the Head of Marketing, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement within Taurex. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.
Education and Experience
Skills and Behaviours
Proactive and self-motivated with a strong sense of ownership.
Excellent leadership and team-building abilities.
Adaptable and resilient in a fast-paced and dynamic environment.
Strong problem-solving skills.
High level of integrity and professionalism.