JOB OPENING
Marketing Specialist – China market
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Location:
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Job Description
Responsibilities
Create high-quality, engaging financial content (articles, social media posts, market analysis summaries, and video scripts) tailored specifically for the China market.
Translate and adapt global marketing campaigns from English to Mandarin, ensuring cultural relevance and accurate use of Forex terminology.
Maintain a consistent brand voice across all channels while adhering to local regulatory guidelines.
Social Media & Community Management
Manage and grow the companys presence on key Chinese social media platforms (e.g., WeChat, Weibo, Douyin, Zhihu, and relevant trading forums).
Monitor community engagement, respond to inquiries in a timely manner, and foster a loyal trader community.
Analyze social media metrics to track performance and optimize future campaigns.
Brand Management
Act as the brand guardian for the China region, ensuring all visual and written assets align with the companys global brand image.
Collaborate with the design team to produce localized creatives (banners, landing pages, brochures) that convert.
Market Research & Collaboration
Stay updated on competitor activities and trends within the Chinese Forex market.
Work closely with cross-functional, multi-cultural teams (Sales, Support, Compliance) to align marketing efforts with business goals.
Description
With over 50 years of combined industry experience, our client management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our clients needs.
We are seeking a creative and results-driven Marketing Specialist to lead our marketing efforts for the China region. As a key member of our global team, you will be responsible for developing and executing localized marketing strategies, managing social media channels, and creating compelling content that resonates with Chinese traders.
The ideal candidate must have prior experience in the Forex/Online Trading industry and possess a deep understanding of the Chinese digital landscape. You will bridge the gap between our global brand identity and local market nuances, ensuring our message is clear, compliant, and engaging.
Education and Experience
Skills and Behaviours
Content Skills: Exceptional copywriting and content creation skills, with the ability to simplify complex financial concepts for retail traders.
English Proficiency: Good command of written and spoken English to communicate effective with HQ and global teams.
Digital Knowledge: Deep familiarity with the Chinese digital ecosystem (WeChat, Weibo, etc.) and user behaviours.
Team Experience: Previous experience working within international or multi-cultural teams.
Technical Skills: Basic knowledge of SEO (Baidu), or graphic design tools (Canva/Photoshop) is a plus.